As I was scanning through my recent Twitter sent tweets stream, I realized how much of it was reacting to stimuli in my environment: other people’s tweets, the weather, or what I was doing that day.
It was also laced with tweets with information I wanted my followers to notice. These were often scheduled in advance so I wouldn’t forget and so that they would appear in my tweet stream when my followers were most likely to notice and make use of them.
I realized there are two distinct styles of posting tweets on Twitter: conscious and stream of consciousness. Conscious tweets are deliberate. You are consciously posting this information to communicate your ideas, expertise, calls to action, etc. Conversely, stream of consciousness tweets are usually reactionary. They’re about what’s happening right now in your world and usually how you feel about it.
So is one better than the other?
If all you do is consciously post tweets that are not replies or retweets (similar to forwarded email, but for tweets of others), you are not in dialog with anyone. I think the most glaring offenders are the ”quoters,” people who post quotes, usually those of famous people and not their own. Is it okay once in a while? Sure. But please use with restraint and maybe tell us why it speaks to you.
However, if all you do is empty your stream of consciousness onto your Twitter stream, what value is that to your followers? Would probably only work if you were Jesus Christ… maybe Einstein. (Imagine what their Twitter streams would have been!)
The main point of this discussion is that you mix up both conscious and stream of consciousness posts to Twitter to round out your Twitter persona and appear to be a real human being that people will want to follow.
Tags: Social Media, Twitter














Leave A Reply (6 comments So Far)
heidimassey
709 days ago
Hi Heidi, (nice name!)
Engagement…it is so true. You are spot on! People wonder why their follower numbers are not growing…it takes time and REAL engagement for that to happen. Too many just broadcast and do the kinds of things you described in your post. Twitter is about the conversation.
Thanks for a GREAT post! Can’t say these things often enough as far as I am concerned. And by the way, one of my most favorite people to follow on twitter is…@Jesus HYSTERICAL!!!
Heidi
Heidi Thorne
709 days ago
Admittedly, it takes time to “get” Twitter and realize its awesome potential. The doubters believe it is just another channel on the marketing dial and treat their posts that way. As well, they only engage or converse if they can measure the results immediately. Post a tweet, post a profit. When they realize it’s post a tweet, post another tweet, and another, and another, then reply, then retweet, then repeat, it’s just too much work. They heard social media was “free” for heaven’s sake!
Speaking of heaven, yes, I’ve seen some of @Jesus tweets, but hadn’t yet officially followed. I see he’s not following anyone. But then he didn’t have to in real life either, right? (snickers)
Thanks for your insight and comments!
Jenise Fryatt
708 days ago
Hey Heidi
I totally agree with this. In fact I wrote a blog post on this subject not so long ago. I must admit, when I first started tweeting I got WAY too comfortable with posting links to great info. The newspaper editor in me had kicked in and I was going to town!
But when I realized that I was missing great opportunities by not engaging with anyone I vowed to change my ways. As you know, I started using the #EIR (engage, inform, retweet) hashtag to remind myself of what I should be doing and to denote others I saw who were doing this.
Quoters: You may think you’re providing a service and establishing a presence on Twitter, but in reality you have become noise. It’s time to engage, my friends.
Thanks so much for an excellent post, Heidi!
Heidi Thorne
707 days ago
As the creator of the #EIR hashtag and Engage/Inform/Retweet Twitter strategy, you are certainly a role model for the combination of conscious and stream of consciousness tweeting.
One thing that I think you’ve realized too is that just posting links is easy and fast. Engaging and retweeting takes time, sometimes lots of time. That’s why people slip into the inform-only mode so easily.
Thanks for being inspirational and supportive!
GroshBackdrops
704 days ago
Great post Heidi. I recently audited my follow list, which took awhile and unfollowed compulsive quoters, people that haven’t tweeted in over a month and people that tweets appeared to be one sided. While it was a pain, it definitely helped drown out the noise so I could hear the people in my network that were tweeting with a purpose and engage with them.
Heidi Thorne
704 days ago
Your comment is a great follow-up to my post. A following audit is good to do occasionally. Even though it takes time, it saves time by eliminating the noise. Thanks for your always helpful insight!