Thorne Communications Introduces PWP Mobile Marketing Services and Website

Thorne Communications, owner of PromoWithPurposeShop.com, now offers mobile marketing services that will be offered through a new website at PWPMobile.com that help keep “your brand in their hand.” Services offered include text “mailing” list creation, mobile text messaging campaigns, and instantly texted information on request. Previously, due to the high cost of implementation and maintenance, these types of programs were only available for those with large marketing budgets. With PWP Mobile, this type of program is affordable for even small to mid-size companies and events.

“Texting is the future of media and commerce,” says Heidi Thorne, founder of Thorne Communications. “We’re watching the trends, especially for Millenials (Generation Y). Teens are texting at a frenetic pace of over 3,000 text messages a month according to a 2010 Nielsen study. And their younger counterparts under age 12 are texting at over 1,100 texts a month. Their use of texting outpaces their use of social media channels. We’re also encouraged by an Oracle study that shows the number of people 35-years and older that have used a mobile phone to make a purchase has doubled since 2009. We anticipate this to be the next marketing frontier.”

Because users opt in to receive messages with PWP Mobile, the program is spam free and users can opt out at any time. The challenge for marketers is getting people to opt in to these programs. So PWP Mobile suggests imprinting opt in information in alternative marketing placements such as promotional products, in-store promotions, and signage that cannot typically be deleted or ignored. The PWP Mobile site offers a full line of promotional products that can be purchased in conjunction with mobile marketing services. However, the PWP Mobile Marketing services can be purchased without promotional products for use in print advertising, email, websites, and more.

A live demo is available on the PWP Mobile site which allows users to test the AlertMe, RewardMe, and ConnectMe text messaging programs. (Standard text messaging rates may apply, depending on your cellular provider.)

“We believe PWP Mobile has great potential for use in conjunction with and at events and tradeshows,” Heidi continued. It can used to help promote your tradeshow or booth before or during the event. It can even be used to incorporate gaming elements. For more ideas, the PWP Mobile site includes an entire page of suggestions for using these services for tradeshows, events, restaurants, bars, colleges, sports, and retail.

Thorne Communications will be introducing the PWPMobile.com services at The Business Ledger/Suburban Business Newsmakers Forum on Digital Marketing on April 7. PWP Today readers can get 40% the event registration fee of $40 (final cost $24) by entering “VIP” when registering at http://tinyurl.com/NewsmakersForum2

Product Info