Thorne Communications LLC, has just launched the Messaging Marketing blog (www.MessagingMarketing.com) and a companion guide book titled Messaging Marketing: The Mobile Marketing How To Guide to Text Message Advertising for Small Business, written by promotional products marketing expert and speaker, Heidi Thorne. Both the book and the blog focus on the use of mobile marketing for small business, events and trade shows, with a primary emphasis on text marketing. The book is available on Amazon.com in paperback and as an e-book readable on the Amazon Kindle and mobile devices (with the free Amazon Kindle app).
“We have been including articles on mobile marketing topics on our Promo With Purpose Today blog for quite some time. With high online search numbers for mobile marketing how to, and from our observations of colleagues’ and clients’ small businesses, we know there is a need for guidance and information in this emerging arena. That’s why we’ve developed the book and blog to work in concert to fill this learning gap,” says the book’s author and blog editor, Heidi Thorne. “We also wanted to make it easier for our blog readers and subscribers to access this content in one place that was separate from our other promotional product news and advice.”
Most of the mobile articles originally published on Promo With Purpose Today have been added and updated into the new blog’s archive. New content will also be posted regularly in the future and new email subscriptions to the blog are available (sign-up forms available on the site).
In 2011, Thorne Communications launched Promo With Purpose Mobile (www.PWPMobile.com) text messaging and mobile consulting services. In addition to standard continuing subscription service, PWP Mobile offers a la carte services for businesses with limited needs and for short term use at events and trade shows.