Mobile marketing expert, speaker and author Heidi Thorne, Thorne Communications LLC, will be hosting a webinar titled Mobile Marketing for Small and Medium-Sized Businesses (SMB) on Tuesday, September 25, 11:00 a.m. to 12:00 noon, Central Time.
The webinar is being sponsored by INXPO Social Business TV, a new interactive webinar presentation platform that offers video, chat, presentation materials and post-broadcast archiving. As well, the presentation screen adapts automatically to the type of device upon which it is being viewed: desktop, tablet or mobile phone. Heidi’s webinar will be one of the first presentations with the new platform.
Registration for the webinar is free, whether it is viewed live or from the archive after the broadcast.
“We have been including articles on mobile marketing topics on our Promo With Purpose Today blog for quite some time. With high online search numbers for mobile marketing how to, and from our observations of colleagues’ and clients’ small businesses, we know there is a need for guidance and information in this emerging arena. That’s why we’ve developed the book and blog to work in concert to fill this learning gap,” says the book’s author and blog editor, Heidi Thorne. “We also wanted to make it easier for our blog readers and subscribers to access this content in one place that was separate from our other promotional product news and advice.”
Most of the mobile articles originally published on Promo With Purpose Today have been added and updated into the new blog’s archive. New content will also be posted regularly in the future and new email subscriptions to the blog are available (sign-up forms available on the site).
In 2011, Thorne Communications launched Promo With Purpose Mobile (www.PWPMobile.com) text messaging and mobile consulting services. In addition to standard continuing subscription service, PWP Mobile offers a la carte services for businesses with limited needs and for short term use at events and trade shows.
Promo With Purpose Shop.com now offers promotional music download cards which feature stock art (shown) with your logo added or full custom artwork.
PromoWithPurposeShop.com, a shopsite of Thorne Communications, has just added an extensive collection of digital media download and gift cards to their product offerings. Download cards are available for music, phone minutes and ringtones. Gift cards are available for dining and DVD movie rentals. All cards are made in the United States and ecofriendly card stock options are available.
“With the addition of our PWPMobile.com mobile marketing services, it made sense for us to add these digital and gift products to our PromoWithPurposeShop.com lineup,” says Heidi Thorne, president of Thorne Communications. “These gift cards can be used as either a reward or incentive to opt in to mobile marketing programs. Plus, they are an excellent giveaway item for tradeshows and events due to their high perceived value and ease of transport.”
Stock art (typically shown on product description pages), stock art with your logo included, or full custom printed card fronts are available. Logos or custom artwork can be easily uploaded at time of order.
Basically, the program boils down to imprinting a special text message code on a promotional product. When recipients of the product respond by texting in to the code, they will receive special offers, coupons, updates, and announcements from you on their cell phone. The program is completely spam-free because they have elected to receive messages from you and can opt-out at any time.
Want to see how it works? Opt in to our PWPMobile.com mobile text message marketing list. You’ll get a short 160-character (1 standard text message) tip 1-2 times per month maximum. That’s it. (We know you’re trying to conserve on your data plan!) Plus, it doesn’t matter if you have a smartphone or not. It works with any mobile phone in the United States calling area that’s able to send and receive text messages. And you can opt out at any time (text STOP to unsubscribe). Here’s how to opt in:
Text ALERTME DEMO to 41513 with your mobile phone (U.S. only)
This is especially good for event and tradeshow promotions. Simply distribute or mail the promotional product with the imprinted code prior to your event. Then send out messages about your booth number on the show floor, special features in your booth, giveaways, new products, etc. on a regular basis as the show gets closer. Good way to help increase booth traffic.
This is also ideal for businesses that have high repeat business such as pizza restaurants. You could distribute a handy-dandy promotional pizza cutter (similar to the one in the video) to your customers and prospects that includes the code. When they opt-in to the program, you could send them e-coupons, new menu item announcements, holiday greetings, etc.