Happy Earth Day! So Earth Day promotions focus on how they are made of recycled material. That’s great. But wouldn’t it be great if your promotional products actually helped save the planet? Here’s one that really does…
Water bottles are becoming an even more essential promotion as time goes on. Why? We have a whole generation of earth conscious consumers influencing the economy. Need proof? As reported in promotional product journals Advantages and Counselor published by the Advertising Specialty Institute (March 2013), the University of Vermont has become the largest public institution in the United States to ban sales of single-use plastic water bottles. In their place, the college has converted many of the campus’ water fountains into water refilling stations. Yay, UVM!
I’ve seen this trend recently, too, at a smaller suburban campus here in the Chicago area. And these schools are not alone. The articles also report that across the nation 22 private schools have enacted similar single-use water bottle bans.
Think about it. We’re going to have a whole generation of folks entering the workforce that will be trained to refill water bottles instead of buying a bottle. The implications for facilities, food service and events are huge. If these people are in the habit of refilling, they’ll be looking for refill stations and bottles to refill.
This is good news for marketers who want to use water bottles to promote their businesses. And it’s good news for the planet since there will be less plastic floating about (and sometimes it’s floating in oceans, rivers and lakes) and the huge carbon footprint needed to ship water which is super heavy is reduced or even eliminated.
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