Why aren't more consumers recycling and buying more earth-friendly products? What's wrong with them? Actually, it's not what's wrong with them. It's what's missing from our communities and businesses.…
Every other week or so I'll see an article or a blog post about how biodegradable products cannot be called biodegradable because of the nature of the landfills in which they are deposited. The point is well taken. So before we start talking about biodegradable promotional products, let's discuss some known facts so that we stay on topic (and so that I don't get a flood of didn't-you-know comments afterwards).…
After reading Cradle to Cradle: Remaking the Way We Make Things which made you feel pretty helpless in terms of what you could do to salvage our eco-challenged planet, Greening Your Office by Jon Clift and Amanda Cuthbert is a welcome treat. I do say "treat" because it is pretty light on being academically authoritative. However, it is a book that provides genuinely practical tips on what you can do today to be more ecofriendly.…
Small to mid-size businesses are deferring "green" initiatives (along with many advertising expenditures I might add). Why? Because at this juncture it takes some green to go green. And if a company is bleeding red ink, the response is often "I'll be green tomorrow."…
