New FTC Green Marketing Rules – Too Little, Too Late?
The Federal Trade Commission has recently proposed changes to their Green Guides. Overall, I think this is a good thing. But is it too little, too late? Discuss here.…
Tag Archives: green buying strategies
Successful Tradeshow Promotions: “Wired” Giveaway Reels ‘Em Into Your Booth
Find out about Dave Maskin, "The Wire Man," who creates a unique, personalized giveaway to help draw attendance at your tradeshow or event.…
Arbor Day Promotional Product You Should Never Use
Find out what promotional product you should never buy for Arbor Day or other earth-friendly events.…
Green Consumers – Why Can’t They Identify Green Companies?
A survey reported by GreenBiz.com found that 64% of Americans cannot identify a "green" company. In this article, promotional products marketing expert Heidi Thorne discusses some possible causes for this.…
EcoFriendly Promotional Products – 4 Greener Decorating Options
You've selected an ecofriendly promotional product that's recycled, biodegradable, recyclable, or at least reusable. But doesn't the imprinting process use petroleum-based inks which are bad for the environment? Yes, that may be true. So to make your choice greener all the way around, inquire whether any of these greener decorating options might be available…
Ready, Set, Green – Eight Weeks to Modern Eco-Living Book Review
I've got to admit that I am usually skeptical about books that show you how to go green. Sometimes the suggestions are so bizarre that you can just about guarantee that no one will be taking them seriously. So you can imagine that I was pleasantly surprised that the book, Ready, Set Green: Eight Weeks to Modern Eco-Living by Graham Hill and Meaghan O'Neill of Treehugger provided many usable suggestions for the greener lifestyle.…
EcoFriendly Promotional Products – Red Flags For Green Buying
If you were asked if you would like to go green with your promotional products, you would probably respond “yes.” Then, what if you were told you would have to do at least an hour of research online to find the right product? Or maybe you’ll have to read the labeling very carefully? Still want ...…
EcoFriendly Promotional Products – Pros and Cons of Buying Recycled
You're all excited because you're buying a recycled promotional product to promote your new green initiatives. Congratulations on making that first step by deciding on a more ecofriendly item! But is your choice really any better?…
Are Recycled Or Biodegradable Promotional Products a Better Choice?
So you've decided that you want to "go green" with your promotional products such as imprinted pens and mugs. Let's say you've narrowed it down to two choices: one is a recycled product and the other is biodegradable. How do you decide which one is better for the environment?…
Book Review of Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything
Noted for Emotional Intelligence: Why It Can Matter More Than IQ, author Daniel Goleman tackles the ecofriendly world with his book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. In my opinion, this topic is a stretch for him, especially since he is noted for his books on psychological issues. However, he brings a fresh, more behavioral perspective to the subject than some of the other books in the genre which drone on about their eco-political agendas, lapse into techspeak, see the eco debate as having no middle ground, or who advocate an unrealistic-for-the-masses freegan lifestyle.…
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