Wristbands have long been used by concert venues to keep track of people attending events. With the new technologies that have come in to play within the last few years, the standard event wristband is now able to do even more. Wristbands can give wearers access to additional information about the event they are attending, help event organizers keep track of the attendees and also provide a valuable marketing resource to venues and outside advertisers.
One of the main benefits of the new generation of event wristbands is the additional information it gives event goers access to. Event organizers are now able to set up their wristbands to allow attendees to do things like enter contests being held as part of the event. Many venues are also including access to online information about the event specifically to attendees who have the wristbands.
The most important thing that wristbands do for event organizers is to help them keep track of event attendees. The new generation of wristbands can be instantly scanned, letting the people at the gate see at a glance if attendees have prepaid for an event. This feature will reduce time in queue, which leads to fewer customer service issues, in addition to fewer frustrations for the event organizers and staff. Event wristbands also come in a wide variety of colours and they can be coded to let staff know quickly which areas of the event different attendees have paid for access to. Wristbands also can be coded to show which guests are of legal drinking age, cutting down on problems in this regard.
In addition, wristbands offer a great marketing opportunity for both the venue and outside sponsors. Logos or slogans are easily added to the wristbands and the cost to produce them is minimal. Many event attendees also save their wristbands as a remembrance of the event, meaning that they save the sponsors information as well. A variety of logos can be put on each wristband or an advertiser can pay to only have their information on a small number. This allows multiple advertisers the opportunity to reach their target audience.
Wristbands are made of a wide variety of weatherproof materials and come in a number of colours to suit any size event. They are a great option not only for concert promoters, but also for advertisers trying to reach a particular market at a relatively low cost.
About the Author
Guest blogger Craig Franks works for MPM Wristbands who are in the events industry. Whilst working for these event wristbands suppliers, he has learnt a lot about the practical benefits of using wristbands and can see them eventually being used entirely instead of tickets for some events.