I've got to admit that I am usually skeptical about books that show you how to go green. Sometimes the suggestions are so bizarre that you can just about guarantee that no one will be taking them seriously. So you can imagine that I was pleasantly surprised that the book, Ready, Set Green: Eight Weeks to Modern Eco-Living by Graham Hill and Meaghan O'Neill of Treehugger provided many usable suggestions for the greener lifestyle.…
If you were asked if you would like to go green with your promotional products, you would probably respond “yes.” Then, what if you were told you would have to do at least an hour of research online to find the right product? Or maybe you’ll have to read the labeling very carefully? Still want ...…
Noted for Emotional Intelligence: Why It Can Matter More Than IQ, author Daniel Goleman tackles the ecofriendly world with his book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. In my opinion, this topic is a stretch for him, especially since he is noted for his books on psychological issues. However, he brings a fresh, more behavioral perspective to the subject than some of the other books in the genre which drone on about their eco-political agendas, lapse into techspeak, see the eco debate as having no middle ground, or who advocate an unrealistic-for-the-masses freegan lifestyle.…
Remember the evangelical craze of some years ago, intended to help Christians towards right thinking, that asked the question: "WWJD: What Would Jesus Do?" That question took an ecological context when the Evangelical Environmental Network launched a "What Would Jesus Drive?" campaign in 2003 with the intent of encouraging Christians to buy more earth-friendly cars. I’m sure you’re asking: "Are you kidding?" No. And, no, I don’t think environmentally-conscious Christian drivers are a target demographic for any fuel-efficient car manufacturer--but they may well be in the future. This is one of the many environmental strategy case studies cited in the book.…
Small to mid-size businesses are deferring "green" initiatives (along with many advertising expenditures I might add). Why? Because at this juncture it takes some green to go green. And if a company is bleeding red ink, the response is often "I'll be green tomorrow."…
