You're all excited because you're buying a recycled promotional product to promote your new green initiatives. Congratulations on making that first step by deciding on a more ecofriendly item! But is your choice really any better?…
So you've decided that you want to "go green" with your promotional products such as imprinted pens and mugs. Let's say you've narrowed it down to two choices: one is a recycled product and the other is biodegradable. How do you decide which one is better for the environment?…
Noted for Emotional Intelligence: Why It Can Matter More Than IQ, author Daniel Goleman tackles the ecofriendly world with his book, Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything. In my opinion, this topic is a stretch for him, especially since he is noted for his books on psychological issues. However, he brings a fresh, more behavioral perspective to the subject than some of the other books in the genre which drone on about their eco-political agendas, lapse into techspeak, see the eco debate as having no middle ground, or who advocate an unrealistic-for-the-masses freegan lifestyle.…
Every other week or so I'll see an article or a blog post about how biodegradable products cannot be called biodegradable because of the nature of the landfills in which they are deposited. The point is well taken. So before we start talking about biodegradable promotional products, let's discuss some known facts so that we stay on topic (and so that I don't get a flood of didn't-you-know comments afterwards).…
After reading Cradle to Cradle: Remaking the Way We Make Things which made you feel pretty helpless in terms of what you could do to salvage our eco-challenged planet, Greening Your Office by Jon Clift and Amanda Cuthbert is a welcome treat. I do say "treat" because it is pretty light on being academically authoritative. However, it is a book that provides genuinely practical tips on what you can do today to be more ecofriendly.…
Small to mid-size businesses are deferring "green" initiatives (along with many advertising expenditures I might add). Why? Because at this juncture it takes some green to go green. And if a company is bleeding red ink, the response is often "I'll be green tomorrow."…
