Looking for a memorable tradeshow giveaway that customers are sure to keep? Then check this out…
[youtube=http://www.youtube.com/watch?v=jgujbJ7y_Us]
These designs are created to stand up on their own. Perfect for desktop or to display anywhere. Think about the possibilities where and when you could use this type of giveaway:
- Tradeshows
- Fundraisers
- Wedding Favors
- Parties
- Graduations
- Christmas/Hanukkah/New Year’s
- Grand Openings/Open Houses
- Place Card Favors
I was introduced to Dave Maskin by one of my favorite Twitter “tweeple,” Brad Shorr of Straight North (@bradshorr and @StraightNorth on Twitter). Brad knows I’m always looking for great ideas, especially as they relate to shows and events. And here’s what Dave Schneider of APMHC had to say about using Dave as an “booth magnet” in his booth:
I hired Dave to be our “Booth Magnet” at the North American Material Handling Show in Cleveland (NA 2010) to represent the Association of Professional Material Handling Consultants (APMHC). The association had operated trade show booths in the past with poor results. This year we set out to do it right – and DAVE
MASKIN, THE WIRE MAN was the “secret sauce” for the show’s traditional high traffic day.
And boy – DID HE WORK! Our little 10X10 booth was at time packed inside – and the aisle plugged on the outside. We collected 3 times more leads that day than we did for the other three days *combined*! Except for a single “boys room” break Dave was in our booth from 10AM to show close at 5PM making wire names and attracting a crowd. Each member of our association was thrilled with the results. I am still getting comments about our booth a week after the show. There was a sketch artist in the booth next to ours and our traffic *crushed* her efforts.
As Dave worked and the crowd grew waiting for their turn our team could engage the attendees in conversation and learn more about their needs. We made quality contacts – not only potential clients but also new members – a “double bagger” of a day!
That’s a ringing endorsement!
Plus, Dave only uses 100% recycled aluminum for these wire designs. Perfect for events concerned about green issues.
Though Dave is based in the New York area, he is available for tradeshows throughout the country and can ship custom orders, too.
Tags: Dave Maskin, ecofriendly promotional products, ecofriendly tradeshow strategies, green buying strategies, green promotional products, marketing, Marketing Strategies, promotional products, tradeshow, tradeshow booth strategies, Tradeshows & Events, WireNames
Leave A Reply (2 comments So Far)
Dale Berkebile
714 days ago
This is a great idea, but one concern I have is if the leads developed were quality prospects. I know we have done shows where the audience varies and so only a fraction of the attendees were a good fit. If we had everyone and his brother in our booth we would have had a ton of leads, but a good number of poor leads as well.
Obviously the solution is making sure you pick the best show possible for your industry or prospects. The better the show the less this would become a problem. I also like to tie the give-away with either a message or better something that ties in with our company and what we do. I am not sure what the APMHC does, but I would stop by their booth for my name designed artistically written in wire.
I’m wondering too if when they left with their new art sample, was their any way to attach a sticker/tag so that it isn’t too obstructive, but helps people remember which company was doing the cool wire art.
Anyhow, this is just a few thoughts on using this for trade shows. I am certainly not saying don’t do something like this, but recommending doing something like this wisely to get the most qualified leads for your time, money and effort.
I hope APMHC had a ton of luck and was able to convert a lot of their leads into sales or new members. Good luck guys!
Heidi Thorne
713 days ago
It is a tough balancing act deciding whether something will just get attention or get leads in a tradeshow environment. Attention is not an end in itself. I believe Dave has a way to mark or sticker the pieces. But, again, would that be enough to generate leads?
For more social events such as weddings, graduations, holidays, etc., this idea makes perfect sense since lead generation is not relevant.
Thanks for your usual insight!