Promotional products marketing expert Heidi Thorne, Thorne Communications, recently shared her insights on promotional products for events with Donna Kastner of Enlighten123 for the Cvent blog. During the interview, Heidi discussed ROI for tradeshow promotions, changes within the promotional products industry relating to events, integrating promotional products with social media strategies, and best practices. ”One of the main things I emphasized that event planners need to stop doing with promotional products is buying them on auto-pilot. Do you really need to buy that item? Or could you find a better way,” said Heidi.
Cvent is the largest event management software company in the United States with more than 800 employees worldwide. Their software has been used to manage 275,000 events.
Product Info & Resources
- Cvent Event, Survey & eMarketing Solutions
- About Donna Kastner, Enlighten123, for Cvent Meeting Planning Innovation
Tags: Cvent, Donna Kastner, Heidi Thorne, promotional products, promotional strategies for events, Thorne Communications, tradeshow promotions
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