1981. Wow, hard to believe that was 30 years ago that Prince Charles and Princess Diana got married. And this year, Prince Wills and Kate Middleton had their fairy tale wedding. But the one hasn’t changed in 30 years: A flood of promotional souvenirs commemorating the event. Kitschy or classy? I’ll let you decide when you check out this video from Joe Haley at the Advertising Specialty Institute:
Me? I think it’s a little kitschy. I have to wonder how much of this was officially licensed or sanctioned by the royal family. If licensed, that could’ve helped pay for all the hoopla.
Save-the-Date Wedding Magnets from Promo With Purpose Shop.com.
But I do there are a couple of lessons that any couple, royal or not, could learn from these items for their own wedding
- People Love Souvenirs Showing People They Love – I always think pre-wedding invites and such that don’t include photos are lackluster. Family and friends are usually excited to celebrate the big day with the happy couple and photos help build that excitement. Today, a popular way to share an engagement photo is with Save-the-Date magnets. Easy to post on a fridge or file cabinet.
- Whether Kitschy or Classy, It’s Whatever Works for Your Tribe – Okay, I think all the mugs with Wills’ and Kate’s mugs on them are kind of kitschy. But I know that for some people, these things become treasured collectibles. So whatever you choose to promote (I know that sounds weird) or commemorate your wedding, select items that your family and friends will use and appreciate… and connect with your special day.
Product Info
- Save-the-Date Announcements for Weddings (use for Birth and Event Announcements, too)
- Save-the-Date Postcard Magnet Mailer for Weddings and Event Announcements
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Tags: event marketing, Heidi Thorne, promotional products, PromoWithPurposeShop.com, Royal Wedding 2011, wedding favors, wedding planning, weddings
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