“The Entrepreneur Equation” author Carol Roth used a fashion doll promotional product to help launch the book. Click image to learn more.
Are you thinking about starting a new business? Or are you overwhelmed and overworked in your existing one? (I can attest to the second one!)
Then, you need to meet my good friend and respected business strategist, Carol Roth. I met Carol at the #Sobcon (“Successful Online Business”) Colorado conference last fall where we both participated in the same MasterMind table discussion. Both being from the Chicago area, we’ve tweeted and tweeted up since then. While I was going through a major overhaul of my online business operations recently, many of the points from my discussions with Carol certainly rang true through the process.
Now Carol has a dynamic new book called The Entrepreneur Equation which I believe is essential reading if you want to thrive as an entrepreneur. This is not the “same-old” re-hashed business B.S., but a no-nonsense book on how to stack the odds of business success in your favor and succeed in business for the long term.
After all, Carol has an amazing background in not only helping entrepreneurs like you, but she’s helped companies raise over $1 billion in capital. She knows her stuff, which is why MSNBC, FOX Business and many other business outlets consistently feature Carol’s advice.
CREATIVE USE OF PROMOTIONAL PRODUCT
Sure, this book is going to be awesome. But what I’m most impressed by with Carol’s launch of the new book is the way she’s using a promotional product. It’s a totally custom fashion doll! Really. As her site says, she’s believed to be “the first business strategist with her own fashion doll.” I’ll have to concur.
The Carol Roth “The Entrepreneur Equation” collectible fashion doll was meticulously crafted and produced by collectibles company Integrity Toys, makers of the Fashion Royalty® line of dolls. The doll is created in Carol’s likeness, wearing the same black sheath dress and pink “leather” heels from her The Entrepreneur Equation book cover. This 1:6 scale doll (approximately 12 inches tall) also includes a bangle bracelet, black “leather” bag and a paper miniature of the book, as well as a Certificate of Authenticity and brochure, all in custom packaging. Seriously, you have got to click here and check out the photos of this product on her website.
I was just blown away by this creative use of a promotional product! This unique premium is being made available to those who purchase 10 of Carol’s books to distribute or donate. How could you use a similar strategy for your business? Something to think about.
REQUIRED READING
I believe this book should be required reading for both aspiring and existing business owners alike. I also want to make you aware of the creative pre-launch contest Carol’s put together:
http://theentrepreneurequation.com/special-offers/
By clicking on the link above, you’ll see some of the amazing bonus offers that Carol is giving away to readers who buy the book this week, including an exclusive 3-part Audio Series: Strategies for Getting Your Company, Your Product or Yourself on TV & Other Free Press! with Emmy award winners, TV anchors and PR veterans. And, you’ll get the scoop on the generous prizes offered by entrepreneurs you respect and admire, including Les McKeown, Liz Strauss, Michael Port and many more.
And, here’s the best part. For every book purchased this week, February 14-18, Carol will be donating one book to SCORE.org, the national business non-profit, as a way to help as many entrepreneurs as possible to succeed.
So, I encourage you to grab one (or more) copies of Carol’s book to support your entrepreneurial goals and success while furthering a great cause:
http://theentrepreneurequation.com/special-offers/
By the way, if you want to donate the books to SCORE, you can still keep the entries and other bonuses for yourself, so be sure to check out the list of bonuses by clicking on the link above.
P.S. Carol’s contest expires on Friday, Feb 18 at 11:59 pm ET so go ahead and grab your bonuses today: