Mobile Marketing Stats You Need to Know Now (Infographic)

As many of you know, I occasionally have sponsors who want to post helpful ideas, products and resources on my Twitter stream. Recently, Microsoft Tag was one of my sponsors and they offered some amazing mobile marketing information in an easy-to-digest infographic titled “Mobile Commerce Revolution: Smartphones & Smarter Shoppers” which is shown below (click on the graphic to view larger in a new window).

View the Mobile eCommerce Infographic post at Microsoft Tag.

Some the highlights that stood out for me and are significant for both businesses and events are:

Predicted world e-commerce done via mobile is expected to explode to $119 Billion (with a “b”) by 2015. That’s only four short years from now.
About half of shoppers are either light or heavy mobile shoppers; the other half either doesn’t use their mobile for shopping or doesn’t have a mobile phone. You cannot ignore mobile buying going forward!
51% of mobile users are more likely to purchase from retailers with a mobile friendly website, but only 4.8% of retailers have a mobile-friendly site. Time to catch up!
iPhone users spend the most on mobile purchases, followed by Blackberry users. Being an iPhone user myself, I can totally see why because of iPhone’s user-friendly apps. More catching up to do for other platforms.
Looks like about half of all mobile purchases are for movies, music, games and reading material. Not surprising since all of these are consumable using the phone itself. Do you have a product or service that could be converted for consumption with a mobile phone?
Half of all local searches are done via mobile. Though it doesn’t mention specifically, I’m guessing this is because of location-based apps and capabilities.

Thought provoking stuff for sure. And I love that it breaks the research down into concepts and stats that are easily understood and applied.

So how will you go mobile today?

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