Mobile Marketing Role Model: NAI Hiffman Commercial Real Estate

Mobile Marketing Role Model: Hiffman Commercial Real Estate Services Was driving along one of the industrial roads not too far from me. Noticed the sign shown in this post for NAI Hiffman Commercial Real Estate Services. See how they have used both mobile text message marketing AND QR codes to advertise available space in this office complex?

When you opt in, the reply text message gives you the property address, square footage, and a clickable link (if your smartphone has that capability) that brings you to a mobile-friendly website with complete property details, the capability to share the info on the social networks, and a request for more information form. The QR code leads you to the same mobile website.

Mobile text message marketing can be a terrific tool for those in either commercial or residential real estate. Think of the advantages…

The tire kickers can kick around your info all day long without ever bothering you. A great time saving tool.
Truly interested parties don’t have to write down your information. They’ll have it right on their phones.
You can offer superior customer service by helping people connect with you and your information instantly.

What other commercial services could benefit from a mobile text marketing strategy like this?

Cleaning, computer repair or building maintenance services could provide their opt-in code and/or QR code on their vehicles.
Large office complex “campuses” could use either a QR code or a link to a map in a text message reply to help direct lost visitors.
Are you having an open house or other event at your company headquarters? Use both QR code connections and opt-in text messages on signage (much like the NAI Hiffman example here) so passers by can get the event details and remember to attend.

How could you mobilize the marketing for your B2B business? For harried, distracted businesspeople, companies who can provide needed information quicker and more conveniently definitely have an edge over the competition.

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