How to Use Promotional Media Download Cards for Mobile Text Marketing Programs

“What’s in it for me?” That’s the question your customers, prospects and event attendees are asking when they see the opportunity to opt in to your mobile marketing program. Sure, you’ll be providing special offers, discounts and useful information. But sometimes that might not be enough, especially for those that might be on the fence about whether to join. So sometimes you need to sweeten the deal. But how?

Promotional music download cards from PromoWithPurposeShop.com are available with stock art (shown) or full custom artwork.

Because people will opt in to your program with a mobile phone, often a smartphone, an incentive that uses their phones is a natural tie-in. Promotional media download cards for music, phone minutes and ringtones fill that purpose with a virtual gift of high perceived value, especially for younger, mobile and media savvy crowds. (If your target audience isn’t part of the mobile generation, promotional gift cards for dining discounts or DVD movie rentals might fill the bill.)

There are two ways you can use promotional download cards as an opt-in incentive:

Use as a Reward for Opting In – This is a two-step process that would require interaction with the customer. After the customer opts in, your welcome message could tell them how to claim their download card reward. This is easy to do at tradeshows, events, retail, and restaurants where you could post a sign instructing how to opt in and have them show the welcome message to your staff or booth personnel in order to claim their download card. A great way to engage customers and attendees!
Promote Your Opt-In Program on the Card – Include your opt-in keywords and short cell number to dial directly on the card. Yes, there will always be those who take the incentive and run. But people do feel obliged to participate when given a gift. As with any other promotional product, careful distribution of download cards to only the most likely prospects for your product, service or event is always recommended to save you money and make your marketing more effective.

Product Info