How to Use P.O.P. to Build a Mobile Marketing List

Admit it. After you’ve been in the grocery store line for just a little too long, you’ve given in to buying that pack of M&Ms, soft drink or batteries (really?). Why? Just because you’re bored? No. Retailers know that they can encourage add-on sales (and profits) at the point of purchase, or P.O.P. And now you can use that same strategy to help build your mobile marketing “mailing” list whether you’re in a retail or service business.

Placing promotions for your opt-in mobile marketing list where your customers and prospects are likely to make a purchase, reaches them when they are already in a purchase mode. Showing them how they can either gain rewards and discounts or get “insider” information by opting in just sweetens the deal.

This video shows how you can use P.O.P. table tents and signage…