Many thanks to eVenues for submitting this post on an innovative use of Klout for promotions. Enjoy! - Heidi Thorne, Editor
What are the starting points of reaching influencers online? Klout, an online influence measuring company, launched a new feature in 2010 called Klout Perks to help companies get in touch with leading experts and/or influencers in their targeted markets. Imagine accessing a database of over 100 million profiles with scores to tell you how many people an influencer can reach for your marketing efforts.
Industry leaders are taking advantage of the Klout Perks program, but the real challenge is finding influencers in your market to help you do the same. Now, we’re all interested in meeting the best influencers who understand and are willing to communicate what we have to offer our markets, and it’s a tough job to know who can reach a large audience on our behalf. Klout Perks are little extras for having online influence that work for businesses and influencers alike.
Evolution of Online Influence
Klout is the standard for measuring one’s online influence. Now, Klout Perks are the benefits of being a trusted advisor to your followers. According to recent studies from Walt Disney, Audi, Levi and other national brands are taking advantage of this unique service to connect with top influencers to build their reach. Unlike other online measurement tools, Klout Perks reaches into the mix to get the best and brightest brand influencers to maximize a company’s marketing efforts online.
Audi’s Klout Perks in Action
How do 217 influencers reach 3.1 million people? Klout Perks. Audi’s 2011 A8 launch invited 217 of the top design, luxury and technology influencers to test drive the A8 at its events. Other lucky winners won a weekend with the car to take home, drive around and impress their friends. If this sounds like something you want to do, you must have influence, and you must reach the people who can spread the word.
Make Klout Perks Work
A great way to use Klout Perks to promote your products is to complete research for people in your area. If you’re a company in Raleigh, NC you should search for influencers that can encourage others to visit your company.
You may want to research influencers in the technology field to offer a perk of free remote IT support for their businesses for one week. If the company likes your IT services, you may have a new customer and a brand influencer to suggest your services to their social networks like LinkedIn, Facebook, Google+ and Twitter.
After the company talks about your product, you also receive:
- An increased Klout score for brand recognition in the influencers’ networks.
- Potential sale leads for future business partnerships and/or work requests for IT services.
- Branding at an extensive reach to increase your online influence.
Your company or product is now known by thousands (maybe millions like Audi) by reaching just a few influencers in the technology. As great as this sounds, you have to judge the right influencers to help you promote your company effectively. Klout is changing the way you do business. It is important to develop perks, connect with influencers, and build relationships for results.
This is a guest post by eVenues. eVenues is a Seattle based startup and an online marketplace for meeting rooms and event space–currently focused mostly on the West Coast. Check out their Seattle meeting spaces and Los Angeles. Follow on Twitter at @eVenues.