Heidi Thorne’s Book on Promotional Products Now on E-Book Readers, iPhone and iPad

Heidi Thorne’s recently published book, SWAG: How to Choose and Use Promotional Products for Marketing Your Business, is now available for Amazon Kindle and Barnes & Noble Nook e-book readers in addition to the original paperback edition. As well, the book is available for Apple iPhone, iPad and iTouch at the iTunes Store.

Heidi’s SWAG book shows small to mid-size businesses and non-profits how to more effectively and cost-effectively use imprinted merchandise for advertising and events. Using her Promo With Purpose concept, Heidi shows marketers how to choose promotions based on their values, image and marketing objectives. Some of the topics covered in the book include:

• 5 Ways to Ditch Promotional Product Thieves at Tradeshows
• The Number One Promotional Product Mistake Restaurants Make
• How Non Profits Can Avoid a PR Nightmare
• 7 Things You Need to Know When Ordering Imprinted T-Shirts
• How to Imprint QR Codes
• Ecofriendly Shopping Guidelines (or Buy This, Not That)
• What is the Shelf Life of Swag?

About Heidi Thorne

Heidi Thorne is a promotional products marketing expert and speaker. She is the editor and founder of the Promo With Purpose Today blog (www.PWPToday.com) which discusses ideas and strategies for choosing and using swag for events, tradeshows and branding.

Buy Heidi’s SWAG Book at…

• BookLocker.com (Paperback or PDF e-Book)
• Amazon.com (Paperback or Kindle E-Reader)
• Barnes & Noble (Paperback or Nook E-Reader)
• iTunes (E-Book for iPhone, iPad & iTouch)
• Visit Heidi Thorne’s Author Page on Amazon.com
• Book Heidi to Speak at Your Next Business Meeting or Event

Tags: advertising for small business, Heidi Thorne, marketing books, marketing for small business, small business books, SWAG How to Choose and Use Promotional Products for Marketing Your Business, Thorne Communications