Promotional products marketing expert Heidi Thorne has written a new book on promotional products titled, SWAG: How to Choose and Use Promotional Products for Marketing Your Business. The book covers Heidi’s “Promo With Purpose” concept in depth, showing marketers and business owners how to apply the principles for more effective buying and marketing. Additional segments of the book cover pitfalls and practical advice, green issues, event tips, and technical ordering details.
“In well over two decades of being in sales, marketing, advertising and public relations, I’ve seen micro to mid-sized businesses wrestle with buying promotional products. The available literature was pretty scarce on how to buy this stuff. I saw a void in the knowledge base which was my motivation for writing the book,” says Heidi.
Some of the topics covered in the book include:
- 5 Ways to Ditch Promotional Product Thieves at Tradeshows
- The Number One Promotional Product Mistake Restaurants Make
- How Non Profits Can Avoid a PR Nightmare
- 7 Things You Need to Know When Ordering Imprinted T-Shirts
- How to Imprint QR Codes
- Ecofriendly Shopping Guidelines (or Buy This, Not That)
- What is the Shelf Life of Swag?
The SWAG book is available in paperback and e-book (PDF) versions. Additional versions for e-readers will also be available soon.
Product Info
- Buy or Read FREE Excerpt from SWAG: How to Choose and Use Promotional Products for Marketing Your Business (paperback or PDF e-book)
- Book Heidi Thorne as a Speaker at Your Next Business Event
Tags: Heidi Thorne, Promo With Purpose, SWAG How to Choose and Use Promotional Products for Marketing Your Business, Thorne Communications
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