Promotional products marketing expert, author and speaker, Heidi Thorne, of Thorne Communications LLC, has published a book on eco friendly marketing titled, Eco Friendly Promotional Product Guide: A Green Marketing Handbook for Small Business. The book is available in paperback and e-book format through Amazon.
“Some of my small business clients certainly wanted to go green with their marketing. But they were having difficulty deciding what to buy and often were not buying environmentally friendly items at all due to cost,” says Heidi. “So I collected many of my green promotional buying tips into a quick, easy to read guide book to help them make more effective and cost effective decisions.”
Unlike other books on promotional products, there are no photos of example products in the book. “This is by design and not default,” Heidi explains. “Product offerings change rapidly in this industry. And because making earth friendly choices is more about having the right mindset and values, once those are in place, making buying decisions gets a whole lot easier.” Also included in the book is a sample of the Green Promo Score Sheet which helps determine how eco friendly and socially responsible a product is.
For more information on the book and links to order, visit EcoFriendlyPromotionalProductGuide.com.
About Heidi Thorne
Heidi Thorne has been selling promotional products since 1999 and has over 25 years experience in sales, marketing, advertising and public relations. Her company, Thorne Communications LLC, has been offering eco friendly promotional products since 2008. In addition to being founder and editor of the Promo With Purpose Today blog, Heidi is the author of two other books, SWAG: How to Choose and Use Promotional Products for Marketing Your Business and Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants.
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