Promotional product marketing expert Heidi Thorne, founder and president of Thorne Communications, has done a guest post on event management careers for Michael Granek’s blog. Mike is a Certified Special Events Professional (CSEP) and an award-winning event producer with 18 years of experience in the special events, convention, tourism and entertainment industries. He is also currently the Academic Director for the Event Management Diploma Program at the Art Institute of Vancouver.
Heidi’s post discusses the benefits of beginning an events management career in a sales capacity. “When you’re in event management, your career success will be based on your ability to obtain enough quality attendees and exhibitors for your tradeshows or events… And without the revenues that attendees and exhibitors bring, there is no show or event for you to manage. Period.” She also reviews her sales experience within the hospitality and tradeshow fields, as well as how it helped her move into additional career paths.
Both Mike and Heidi are active members of the #eventprofs community of event industry professionals on Twitter.