“Made of 100% recycled material.” Yay! I’m always glad to see a label like that on a product, promotional or otherwise. It means that some materials have been diverted, either permanently or at least temporarily, from their trip to the landfill. As well, it means that less resources were used to produce virgin plastic or paper.
But in this video, we’ll talk about an issue that often gets overlooked…
Or Click Here to View the Green Marketing Tip for America Recycles Day (if player is not visible)
I always have to laugh when I see composite or constructed items in recycle bins. What do people think happens at a recycling plant? Do they think there are elves who disassemble each item as it makes its path through recycling process?
Check out this video for a view of what actually goes on in a recycling plant…
See what I mean? Think about that binder I showed in my video. Where do you think that will end up? Yep, in the stream to the landfill.
So before you purchase a green promotion for America Recycles Day or Earth Day, think about its next life.
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Tags: green giveaways, green marketing, green promotion, Heidi Thorne, Promo With Purpose, Promo With Purpose Today, promotional products, Thorne Communications
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