See how Event Camp East Coast 2011 successfully employed mobile text message marketing services to inform and engage attendees. PWPMobile.com, a marketing service of Thorne Communications LLC, sponsored the mobile messaging services.…
Guest blogger Dominique Molina, president of the American Institute of Certified Tax Coaches, shares how tax professionals can show appreciation, and meet new prospects, with events.…
PWPMobile.com, a division of Thorne Communications and provider of mobile text message marketing (SMS) services, has once again signed on as a sponsor of Event Camp East Coast, which is scheduled for November 4-6, 2011 at the National Convention Center in Leesburg, VA near Washington, DC. Sponsored services will include pre-event alerts and promotions, as well as onsite activities such as polls. Event Camp is a conference for event professionals which explores new ways to create more effective and engaging events.…
Want to know more about ROI (return on investment) for tradeshow promotions, changes within the promotional products industry relating to events, integrating promotional products with social media strategies, and best practices? Heidi Thorne shares her insights on these topics during an interview with the Cvent Meeting Planning Innovation blog.…
Sponsoring a breast cancer awareness event or campaign this October? Tired of the usual T-shirts, bags, hats and wristbands? It's not that any of these items aren't appreciated. They've just been done over and over again. So here's an idea from one of our suppliers that's refreshing in more ways than one...…
ESPN's XGames used a simple text-to-vote mobile marketing strategy to engage viewers in crowning a fan favorite Moto X athlete. See how you can use a similar strategy AND vote for your favorite football promo.…
Think of any successful major retail or restaurant brand. For example, let’s look at Starbucks (my favorite), McDonald’s, Subway, Home Depot, Apple, Target, Victoria’s Secret, Tiffany. At Starbucks, the green and brown logo and corporate colors are reflected in the packaging, baristas’ uniforms, and signage. In most locations I’ve visited, the counter crew is friendly ...…
Banner manufacturer, Marler Haley, shares a helpful infographic and tips for reducing CO2 emissions at exhibitions.…
Learn how to add a mobile text message marketing scavenger hunt to your tradeshow to engage attendees.…
Imagine this. You're walking down a tradeshow aisle and you hear a clicking sound along with laughs and cheers. And everyone seems to be heading to or hovering around the booth where these sounds are coming from. What is going on? A game...…
