Heidi Thorne, editor of the Promo With Purpose Today blog (www.PWPToday.com), has just published a book titled Business Competitive Advantage: A Handbook for Small Business Owners, Entrepreneurs and Consultants. As the title suggests, this book helps small businesses and entrepreneurships discover their unique competitive advantage in the marketplace. It is available in paperback and on the Amazon Kindle, as well as Apple iOS, Android, Blackberry and other mobile, as well as PC and Mac desktop devices, using the free Amazon Kindle app.
Though the principles apply to all, the book is written primarily for those small businesses serving B2B (business to business) clients and discusses how everything (and nothing) can be your competition; invisible competitors; the follow-up fallacy; three ways to become a stronger competitor; what to do when you’ve become the victim of a customer switcheroo; and much more in this quick-reading book. Also included are exercises to help readers develop a better sense of their place in the marketplace.
“I’ve been in business for myself for many years selling advertising and marketing products and services. Bigger and more unusual competitors seemed to be grabbing bigger slices of my industry’s pie, leaving me to wonder who and what was I actually competing against, as well as wonder if I could even compete and continue to build a small business. So as I re-evaluated how to market a company, I learned a lot about evaluating who my competition really is. I wanted to share some of my insights and discoveries with fellow small business owners, entrepreneurs and consultants who may be struggling with similar competitive issues,” says Heidi.
Heidi Thorne is president of Thorne Communications LLC and editor of the Promo With Purpose Today blog (www.PWPToday.com) which discusses effective and purposeful use of promotional products for advertising and marketing. Her company also distributes promotional products online at PromoWithPurposeShop.com and other sites focusing on specialty product categories. Heidi is also author of SWAG: How to Choose and Use Promotional Products for Marketing Your Business, available from the publisher direct at www.BuySWAGBook.com and through Amazon.com and the iTunes store.