Why I Feel Sorry for the Kardashians
Love 'em or hate 'em, you have to admit that the Kardashian clan is a media, marketing and merchandising powerhouse. So brand extensions are a natural fit... until a scandal erupts like it did recently with allegations about the use of sweatshop and child labor to produce some of their branded product lines. With so many contributors to most supply chains, the possibility of a dishonorable link anywhere along the line is a reality for many marketers and retailers. So what should the Kardashians do to help assure that this doesn't happen again... and what can YOU do to protect your brand from an incident like this? Promotional products marketing expert Heidi Thorne provides some insight into the problems with promotional and branded product sourcing and offers suggestions for marketers.…
