My Rant on Digital Billboards and Vehicle Wraps
Tips for creating more effective (and readable!) digital billboards and vehicle wrap graphics to promote your business, exhibit or event.…
How to Use Klout Perks to Promote Your Business and Products
Guest blogger eVenues shares how-to ideas for using Klout Perks program to promote a business through key influencers.…
An Alligator, a Toy Legend… and Promotional Product Trends from ASI Orlando 2012
Promotional products marketing expert Heidi Thorne, Thorne Communications LLC, reviews trends and highlights from the ASI (Advertising Specialty Institute) Orlando Show 2012.…
How the ASI Show Used the Layered Look to Build their Brand
A while back, I did a post on how to use a "Layered Look" concept to build your brand... even though you may not be using logoed promotional products. This week at the recent ASI (Advertising Specialty Institute) Show in Dallas, it was obvious that ASI had used a similar strategy to help extend their brand. See how they did it here.…
How to Treat Your Customers Like Oscar and Emmy Award Winners
Though they may not be walking down the red carpet at the Oscar or Emmy Awards, your customers and employees have major roles in your show. See how to treat them like stars.…
Promo Labs Names Heidi Thorne as Industry Voice 2012
Promo Labs (UPIC: prmolabs), a provider of sales and marketing tools for the promotional products industry, has announced its second annual list of the most important voices in the industry. Nominated by the Industry Voices from 2011, the members of the 2012 Industry Voices are big thinkers and social media experts who also demonstrate a ...…
Why I Feel Sorry for the Kardashians
Love 'em or hate 'em, you have to admit that the Kardashian clan is a media, marketing and merchandising powerhouse. So brand extensions are a natural fit... until a scandal erupts like it did recently with allegations about the use of sweatshop and child labor to produce some of their branded product lines. With so many contributors to most supply chains, the possibility of a dishonorable link anywhere along the line is a reality for many marketers and retailers. So what should the Kardashians do to help assure that this doesn't happen again... and what can YOU do to protect your brand from an incident like this? Promotional products marketing expert Heidi Thorne provides some insight into the problems with promotional and branded product sourcing and offers suggestions for marketers.…
5 Tips to Get Promotional Products Orders on Time
Know what "production time" really means for promotional products orders? Find out here, along with 5 tips for getting the rush promo you want on time.…
3D Calendar Adds New Dimension to Your Promotional Marketing
If you're looking to add a new dimension to your marketing for the New Year, check out this pop up 3D calendar idea. Promotional products marketing expert Heidi Thorne demonstrates these promotional desk calendars in a video and discusses why using a pop up calendar works.…
Promotional Lessons from Rudolph the Red-Nosed Reindeer Christmas Special
Promotional lessons marketers can learn from the classic Rankin-Bass Rudolph the Red-Nosed Reindeer Christmas special.…
