How to Treat Your Customers Like Oscar and Emmy Award Winners
Though they may not be walking down the red carpet at the Oscar or Emmy Awards, your customers and employees have major roles in your show. See how to treat them like stars.…
Monthly Archives: January 2012
Promo Labs Names Heidi Thorne as Industry Voice 2012
Promo Labs (UPIC: prmolabs), a provider of sales and marketing tools for the promotional products industry, has announced its second annual list of the most important voices in the industry. Nominated by the Industry Voices from 2011, the members of the 2012 Industry Voices are big thinkers and social media experts who also demonstrate a ...…
Why I Feel Sorry for the Kardashians
Love 'em or hate 'em, you have to admit that the Kardashian clan is a media, marketing and merchandising powerhouse. So brand extensions are a natural fit... until a scandal erupts like it did recently with allegations about the use of sweatshop and child labor to produce some of their branded product lines. With so many contributors to most supply chains, the possibility of a dishonorable link anywhere along the line is a reality for many marketers and retailers. So what should the Kardashians do to help assure that this doesn't happen again... and what can YOU do to protect your brand from an incident like this? Promotional products marketing expert Heidi Thorne provides some insight into the problems with promotional and branded product sourcing and offers suggestions for marketers.…
5 Tips to Get Promotional Products Orders on Time
Know what "production time" really means for promotional products orders? Find out here, along with 5 tips for getting the rush promo you want on time.…
