3 Ways to Turn Promotional Products into Conversation Starters (and Why My Husband is a Lucky Guy)
My husband is a lucky guy. Whenever he needs a random item such as a lanyard, keytag, etc., he doesn't have to go to a store. He just has to ask, "Heidi, do you have a ______ I can have?" Ah, the advantages of being married to me.
On one recent occasion, he asked me for a sturdier lanyard for some transit passes. Luckily, I have a bunch from my primary lanyard supplier. It was a random sample that had been imprinted for legendary Big East conference sports college Villanova University. So he starts sportin' the new lanyard. And he got a little more than just utility from it...
Read the rest of the article to find out what marketing lessons we can learn from my hubby's experience.…