Think of any successful major retail or restaurant brand. For example, let’s look at Starbucks (my favorite), McDonald’s, Subway, Home Depot, Apple, Target, Victoria’s Secret, Tiffany. At Starbucks, the green and brown logo and corporate colors are reflected in the packaging, baristas’ uniforms, and signage. In most locations I’ve visited, the counter crew is friendly ...…
Better bathrooms through mobile texting. See how Chicago's McCormick Place does it here.…
Promotional products marketing expert Heidi Thorne, Thorne Communications, will be speaking on social media at the PAMCANI (Plumbing And Mechanical Contractors Authority of Northern Illinois) "Get Together" education event for affiliated contractors, associate members and guests in July 2011.…
One of my best Twitter pals had an amusing, but insightful, thought on my recent post about using promotional products to attract top college graduates. He asked whether grads should use promotional products when marketing themselves to employers. Hmm... never thought about that. But the idea has significant merit. Here's why.…
Promotional products marketing expert Heidi Thorne, Thorne Communications, was quoted in the July 2011 Advantages magazine article 13 Technology Trends to Know About Now. Advantages is read by distributors and is a publication of ASI (Advertising Specialty Institute).…
It's the case of the disappearing imprint! Your logo was looking really great on that pen a couple months ago. Now it's hardly visible. So let's do a little detective work to figure out where it went...…
Mobile text message marketing is an ideal way for restaurants to announce specials and offer rewards to customers who opt-in. So broadcasting a special around lunchtime seems like a natural fit. And it is. But that's not the only reason for you to broadcast specials or rewards around the 11:00 a.m. to 1:00 p.m. timeframe...…
Heidi Thorne and her company, Thorne Communications, were featured in the June 23, 2011 issue of the Fox Valley Labor News in an article titled, "Company helps you find US and union made goods." The feature discussed her company's commitment to American workers through their USAandUnionMadePromoShop.com shopsite.…
On the news of a major hamburger chain eliminating promotional toys from their kids' meals, you have to question if that is really a contributing factor to unhealthy eating habits. Oh yes, we question it here...…
