What? Tradeshows a dumb "thing" to buy? As a promotional products marketing advisor who makes a living from events and tradeshow activity, you can imagine I was a little put off by an article which made the claim that they are. But I realize that I have a personal bias and stake in the argument. So to be fair I read on to find out what the rationale was. I wasn't prepared for what came next...…
"But I can get them at Wal-Mart for $4. Why can't I get them from you for that price? I'm buying 15 of them." Before I get my dander up, I have to remember that, to someone not in the business of providing these products, not being able to imprint store-bought products seems insane. So some explanation would be in order...…
Know how to figure out how many golf balls you need for your outing? Not so fast! Check out this video and easy-to-calculate formula.…
I've been going to the Advertising Specialty Institute Chicago Show (the promotional products show) for several years at McCormick Place. This year, as in years before, I usually park in the Lakeside Center since it's usually located in the hall just across the bridge between buildings. Through the Lakeside Center, up the escalator, cross the bridge and what do I find? A completely shut down hall. Uh-oh!…
Promotional products marketing and social media consultant Heidi Thorne, owner of Thorne Communications and founder/editor of PromoWithPurposeToday.com, has been nominated as a candidate for The Business Ledger’s 2010 Influential Women in Business Award that will be presented in November. According to The Business Ledger website, Honorees are outstanding women business executives in the Chicago area. ...…
Hydronic heating expert Dan Holohan of HeatingHelp.com guest blogs at PromoWithPurposeToday.com with insight on how to beat the free estimate trap.…
What if you never had to worry about losing or misplacing your gear, gadgets, gloves, and more on the golf course or off? The G-Handle Sostin is it! What is it? Simply it's "The Ultimate All-in-One Gear Holder" and a "Bag Tag on Steroids" for golf and more! And it's now available for promotional use through Thorne Communications!…
Spotted a booth for a unique USA-made product line at the ASI (Advertising Specialty Institute) Show in Chicago. I had previously seen promotions on this upscale line in magazines and was anxious to check it out for real. As I approached the booth, the lone company representative was engaged with a guy who wanted to tell the rep his entire career history, a recap of all his current projects, his opinions on everything... I hovered for a bit, hoping the guy would move on. No such luck. Finally the rep hastily asked me if I'd like him to scan my badge. Sure, why not? Looks like that's about all I'm going to get out of this booth. Pity, it was a cool product. Poor rep, he was dealing with a tradeshow booth "clinger." Here are some "pest control" strategies for the clingers...…
Heidi Thorne received an honorable mention in the Real Women of DuPage County award sponsored by the Chicago Sun-Times. She was nominated by Cindy Schroeder of Bright Bookkeeping.…
Video! Think it's easy to buy promotional golf balls for a golf outing? Think again! This YouTube video explains.…
